A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions.
Graphic Designs are required to bring a cohesive look to a huge variety of products and activities. Design Elements for Live Production include graphics for presentations, signage, posters, name badges and exhibitions and displays. The Graphic Designer must work within the scope of corporate communications and corporate identity, maintaining an organizations visual ‘brand’.
A graphic designer works to a brief agreed with the client, creative director or account manager. The Graphic Designer developes creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
- meeting clients or account managers to discuss the business objectives and requirements of the job;
- interpreting the client’s business needs and developing a concept to suit their purpose;
- developing design briefs by gathering information and data through research;
- thinking creatively to produce new ideas and concepts;
- using innovation to redefine a design brief within the constraints of cost and time;
- presenting finalized ideas and concepts to clients or account managers;
- working with a wide range of media, including photography and computer-aided design (CAD);
- proofreading to produce accurate and high-quality work;
- contributing ideas and design artwork to the overall brief